Next generation in retail: AMG UNXPCTD at Motorworld Munich. Under the motto "We make some noise", the Mercedes-Benz sports brand AMG has opened a pop-up store in Munich that has it all. Digital touchpoints, 24/7 access and exclusive consultations in the Salon Privée. With this showroom, the company is taking a big step towards the future of [...]
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Mercedes-Benz - Advertising Shoot "The extraordinary can be found in every detail." The new Mercedes-Benz brand campaign makes it clear that virtual production is THE tool for brand staging. Industrial customers use a completely new infrastructure for their advertising productions and ensure the blending of feature film and industry. The results are artistic productions that impress the viewer.
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BOSCH PRO - STREAMING EVENT Seven virtual stages at the Kraftwerk in Rottweil showed how Bosch products are used in everyday life. Construction, timber construction, metal, electrics, carpentry, painting, drywall construction, sanitary & tiling, heating & air conditioning and much more was presented in exclusive live formats for each trade. Lina van de Mars, the well-known TV presenter, led through the Bosch
#HybridIsTheNewNormal Under this motto we organized the first HYBRID MEETUP 2021 together with Holtmann+. A hybrid live event where we not only connected two locations, but merged participants on-site in Stuttgart and Hannover as well as digitally scattered everywhere into one big audience. Flexibility. Interaction. Sustainability. Storytelling. Experiences. Reach. These advantages of hybrid
A special premiere for the BMW Group: the first IAA in the manufacturer's "home town", Munich The focus of the presentation was on diverse forms of driving pleasure, innovations for consistently increased sustainability and visions for the urban mobility of tomorrow. A real BMW trade fair trademark: Suspended LED strips that give the stand its very special and iconic look. The interchangeable
BackToLive with the @ZF Group at the IAA Mobility 2021 in Munich: "Next Generation Mobility. Now." was the clear message of the trade show appearance. The illuminated LED banners made the booth a real eye-catcher. In addition, our high-resolution LED surface including satellite LED perfectly showcased the technology group's "Software defined Vehicle". On five Ultrastretch monitors each could be
#WeShapeFutureMobility was MAHLE's motto at the IAA Mobility 2021 Our high-resolution LED screen dynamically staged the schematic vehicle model at the IAA Summit. The appropriate content could be easily controlled with the iPad. Fully equipped meeting rooms rounded off the presentation behind the scenes. The special highlight of the trade fair: The open space on the Königsplatz.
HALOSTAGE - Virtual Production Stage The HALOSTAGE is situated in Babelsberg inside Studio 10 within the fx Center since June 2021. Mk I is about flexibility. The volume and the shape may be changed for every production and be adjusted even during production. It offers a Virtual Production-ready sound stage for fictional film productions. Comprising
HSE TV Studio As one of the leading live commerce experts in Europe, HSE relies on state-of-the-art LED technologies in its studios. So far, we have been able to update two studios and give them a new, unique look. The 180° curved LED walls are highlights that turn product presentations into real worlds of experience. The advantage of the new studios is that all backgrounds are now digitally
On the Gornergrat above Zermatt in Switzerland stands the valley station of the Hohtälli cable car, which has been unused for years. For our client, the Gornergratbahn, we transformed the building into a multimedia experience. Here, everything revolves around the highlight of the region: the Matterhorn. Visitors can now experience the famous mountain and its impressive surroundings up close and personal.
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