MAHLE - IAA

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#WeShapeFutureMobility was the motto of MAHLE at the IAA Mobility 2021 

Our high-resolution LED screen dynamically set the scene for the schematic vehicle model at the IAA Summit. The matching content could be easily controlled with the iPad. Fully equipped meeting rooms rounded off the behind-the-scenes appearance.

The special highlight of the fair: The Open Space on Königsplatz. A multifunctional location to display exhibits, receive visitors and produce content. Our large outdoor LED made the booth stand out from afar. We supported the MAHLE Mobility Talks with audio and video direction.

Project details

Summit :
- LED: 650 x 300 cm, 2.6 mm pixel pitch.
- Playback via iPad.
- Technical equipment of the meeting rooms

Open Space:
- Outdoor LED: 550x 200 cm, 3.6 mm pixel pitch.
- Direction, video and audio
- Supervision by video and audio technicians.

Further references
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