A hybrid live event in which we not only connected two locations, but also merged participants on site in Stuttgart and Hanover as well as digitally scattered everywhere into one large audience.
Flexibility. Interaction. Sustainability. Storytelling. Experiences. Reach.
We have already highlighted these advantages of hybrid live communication in advance in a major campaign. With the event, we presented a successful example.
In addition to an innovative impulse from best-selling author Felix Plötz, there was a tangible project insight from Bosch trade fair professional Oliver Schneider. In an exciting and thoroughly critical panel discussion on the topic of hybrid live communication, Heike Barthels (JustBAgency), Christian Pusch (ICT AG), Jörg Zeißig (Holtmann+), Oliver Schneider (Bosch) and Felix Plötz gave insights into the concerns and doubts of customers, the developments of the last 18 months and, above all, an outlook on the live communication of the future.
The audience contributed to a lively exchange with their questions and opinions.