BMW - IAA Munich

A special premiere for the BMW Group: the first IAA in the manufacturer's "home town", Munich 

Diverse forms of driving pleasure, innovations for consistently increased sustainability and visions for the urban mobility of tomorrow were the focus of the presentation.

A true BMW trade show trademark: Suspended LED strips that give the booth its very special and iconic look. The changeable content can create a completely new atmosphere in just a moment and set the exhibits perfectly in scene.

Further LED surfaces, displays and steles were integrated on the BMW and Mini stand as well as on the BMW Open Space in the city centre.

Thanks to BMW and Mini for the nice joint trade fair comeback!

Photos: Manuel Nagel

Project details

Further references
Fraport Curved LED 2017 01

Fraport Frankfurt

180° LED wall The new LED wall at Frankfurt Airport is technically hard to top: 830 inches (approx. 21 m), a curvature of 180 degrees outwards and a

MinebeaMitsumi 04

MinebeaMitsumi - IAA

IAA - Exhibition stand MinebeaMitsumi MinebeaMitsumi uses versatile media technology to present its innovations in interior design and comfortable driving. A sliding exhibit serves as a special eye-catcher, consisting of

IAA Frankfurt ElringKlinger 08

ElringKlinger - IAA

IAA Frankfurt - ElringKlinger exhibition stand ElringKlinger presents its innovative solutions in the field of e-mobility with versatile media technology. With various clips and applications, the company demonstrates that

Old smelter Wiesbaden 03

Old smelter Wiesbaden

Physical, digital or both? The space for all live formats: Events, conferences, streamings, trade fairs, showrooms, live product launches, interviews or expert talks. The almost 100-year-old metal foundry "Alte