A special premiere for the BMW Group: the first IAA in the manufacturer's "home town", Munich
Diverse forms of driving pleasure, innovations for consistently increased sustainability and visions for the urban mobility of tomorrow were the focus of the presentation.
A true BMW trade show trademark: Suspended LED strips that give the booth its very special and iconic look. The changeable content can create a completely new atmosphere in just a moment and set the exhibits perfectly in scene.
Further LED surfaces, displays and steles were integrated on the BMW and Mini stand as well as on the BMW Open Space in the city centre.
Thanks to BMW and Mini for the nice joint trade fair comeback!
Photos: Manuel Nagel