AMG UNXPCTD - Retail Store

Next Generation in Retail: AMG UNXPCTD at Motorworld Munich.

Under the motto "We make some noise", the Mercedes-Benz sports brand AMG has opened a pop-up store in Munich that packs a punch.

Digital touchpoints, accessible 24/7 and exclusive consultations in the Salon Privée. With this showroom, the company is taking a big step towards the future of retail.

Photos: Andreas Keller/Keller Photography

Project details

- Fine-tuning for concept and planning
- Large video wall
- Interactive touch screen for visitors and consultants
- Audio inside and outside

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