Mercedes-Benz - Advertising shoot

Mercedes-Benz - advertising shoot

"The extraordinary can be found in every detail."

The new Mercedes-Benz brand campaign makes it clear: virtual production is THE tool for brand staging. Industrial clients are using a completely new infrastructure for their advertising productions and are mixing feature film and industry.

The results are artistic productions that leave the viewer impressed.

The special thing about this campaign from the HALOSTAGE: the multi-faceted reflections were all realised "in camera", i.e. without post-processing, with the help of the LED volume.

Project details

Credits:
- Creative Direction ANTONI
- Photography/Direction STUDIO AMOS FRICKE
- Lighting LIGHTHAWK
- Production Assistance FRIEDERIKE SEIFERT
- Set Design/CGI LUKAS POPP & STUDIO AMOS FRICKE
- Studio HALOSTAGE

Motion:
- Director Of Phototogrpahy ROBERT WISNIEWSKI
- Motion Control HEIKO MATTING / MACHINE FILM
- Edit PETERS SCHULZ
- Grading STEFAN KING
- Sound STUDIO TEIWAS
- Motion Design ALJOSCHA HÖHBORN

Further references
SPARK Ret

SPARK - Location

CORPORATE STUDIOS @SPARK Innovative location in Frankfurt's financial district SPARK offers professional studio environments equipped with state-of-the-art technologies for versatile content production. From immersive events to virtual

Backstage Foodweek Berlin 01

Foodweek Berlin

Foodweek Berlin At Germany's most diverse food festival, one culinary highlight follows the next. ICT provides video technology support for the general contractor Lautwerfer with suitable projections and control technology.

HSE Studio3 Curved LED Wall

HSE TV Studio

HSE TV Studio HSE as one of the leading live commerce experts in Europe relies on state-of-the-art LED technologies in its studios. So far we were allowed to update two studios and give them