Audi City

Integration and operation worldwide

In 2012, Audi City London will celebrate the premiere of the "showroom of the future" concept. Visitors can use configurators to put together their individual dream car from several hundred combinations. The result appears in real size on the powerwall.

The modern sales concept runs through the entire building: sales rooms, conference rooms, lounges, themed corners. State-of-the-art media technology immerses visitors deeply in the world of Audi. The successful concept has now become established worldwide.

In addition to London, ICT has provided media technology for Audi City in Dubai, Beijing, Berlin and Moscow. In addition, there is ongoing media technology support for London, Dubai, Beijing, Berlin, Istanbul and Paris.

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Project details

Further references
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