When trade fair visitors whip out their mobile phones in droves, it must be a truly unique brand staging.
The lasting wow effect in this case is for an LED installation measuring almost 200 m². The area consists of seven individual walls, most of which are suspended from the ceiling. In different sizes and shapes, they are offset from each other. This gives the installation a modern look that perfectly matches the dynamic image films.
The depth effect is emphasised by special lighting. Lamps are built into the frames that illuminate the background of the LEDs in different colours to match the content. Thanks to the 3.6 mm pixel pitch, the walls inspire with brilliant, homogeneous images even up close. This makes the exclusive appearance of the Hansgrohe Group perfect.
In addition to the hardware, including panelling and suspension, ICT takes care of the direction and feed on site.