The centerpiece of the brand space is a real curved, 1.8 mm LED wall. The convex curved wall is controlled by the "Future Table", a touch table with token recognition. This allows visitors to interactively explore the Daimler brand world. Thanks to the exceptionally low pixel pitch, the images are also a pleasure to look at up close. With the appropriate sound, the messages are additionally reinforced. Three displays in the theme curve, a welcome screen and a display in the exit area round off the brand experience.
Besides installing the hardware, ICT takes care of programming the iPods for the trainers. Depending on the group, different contents, sounds and moods can be called up. In addition, the entire building communication can be controlled via the iPods. This allows the customer to react flexibly to all requirements.
Concept: Dan Pearlman
Technical planning: P2