MinebeaMitsumi - IAA

MinebeaMitsumi uses versatile media technology to present its new products for interior design and comfortable driving.

A special eye-catcher is a sliding exhibit consisting of two 65" touch displays. Thanks to special programming by ICT, the sliding exhibit gives the impression that it is scanning the interior of a car. Visitors can call up detailed information on the products via touch. In addition, they can find out about new products at seven advisor stations. Here, too, touch displays with individual software are available. In the background, MinebeaMitsumi presents its company history in a film, the emotions of which are perfectly shown on the brilliant, high-resolution LED wall.

Project details

- 2x 65" touch displays
- Sliding exhibit
- Software (Inhouse programming)
- LED wall

Further references
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