At the IAA, LED walls form an impressive stage for KIA's latest models. A 37-metre-wide 6 mm LED wall stretches behind the white main stage. With cleverly used mirror effects, the LED surface literally casts the best image on the most beautiful models.
Somewhat off to the side is the latest luxury model, which makes its grand entrance every twelve minutes: With emotional content, the combination of ceiling and background LEDs shows the model in the most diverse environments and moods. Emotional sound underlines the impressive show.
Various tablets and monitors are distributed throughout the stand. Here, trade fair visitors can inform themselves individually about the latest models and features.