HAIER Europe - IFA 2023

Haier Europe booth at IFA 2023

Haier Europe presented innovative solutions and services under the motto "Connect to Extraordinary". Under this motto, the company designed the "New Era of Living" with IoT innovations that enable smart, connected experiences.

We were commissioned to fully equip the Haier booth with all its sub-brands with AV technology and individual interactive solutions. In doing so, we supported our client, Wenger.One, from the very beginning in selecting, planning and implementing the appropriate technology for the entire staging and its exhibits.

For the implementation, displays, LED walls, individual applications and media playback for interactive and immersive experiences were used. In addition, the construction of exhibits and sensor technology for interaction as well as the setup of audio technology and projection mapping took place. We also provided the technology for various live cooking shows and a press conference with livestream.

The highlight was "Haier Europe's Immersive Dome," which offered an interactive and audiovisual experience. This involved an experimental journey through Haier's networked ecosystem. By stepping on floor buttons, visitors were able to activate the feed on a 15-meter-wide curved LED wall as well as on special LED custom structures. This allowed visitors to gain deeper insights and perspectives about Haier.

To show the different energy flows in a house , a graphic wall development was brought to life by projection mapping with moving images.

Digital abstractions transformed two LED surfaces into digital works of art, visualizing the company's design language.

At two interactive cooking stations, there was more than just cooking. At one station, the sounds of the cooking process, such as cutting, pureeing and mixing, were transformed into a creative sound design. The shows were transmitted through cameras and microphones to the LED surfaces behind them to be shown to the visitors throughout the event space.

The entire booth was also equipped with various displays and LED installations to explain Haier's products in a fun way.

A big thank you goes to Haier and Wenger.one for the order.

Videos of the individual exhibits:
Immersive and interactive installation
Interactive object recognition "Wine
Interactive object recognition "Food
Interactive show cooking

Project details

  • Numerous displays from 32" to 85
  • Ghost Led Display
  • Cameras
  • Projection mapping
  • Loudspeaker in 8 adjustable circuits
  • Live control room equipment
  • Pixera media server
  • Individual media play incl. programming,
    as well as sensor technology for interactions (floor buttons) + controlled LED rings
  • Cameras and live direction incl. streaming direction for live press conference (upload to LinkedIn and YouTube)
  • RFID object recognition systems with video layout via displays
  • Many video playouts, as well as synchronous playouts with EasyVideo
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