ZF booth - IAA
Here, everything revolves around innovations in automated driving - innovatively staged with versatile media technology.
The first eye-catcher of the trade show is a kinetic installation of LED spheres. Sometimes car, sometimes wave, sometimes ZF logo, it makes the stand a popular photo motif.
A 12-metre-wide LED wall shows what driving in the future will look like. The LED wall is embedded in an LED slat façade with over 500 LED slats in different colours. Six 1.8 mm LED steles and around 30 displays explain the innovations in detail.
A walk-on LED floor guides visitors into a curved LED tunnel. Here, the combination of 68 m² of high-resolution LED modules and cleverly used reflections ensures that visitors themselves become part of the futuristic world in which automated driving is an everyday occurrence. The size of the tunnel is also impressive. In width, the tunnel extends to 12,000 pixels, the equivalent of 6 x full HD.
Matching sound reinforces the unique brand experiences throughout the stand.