MULTIVAC – Anuga FoodTec
ICT developed an RFID application for MULTIVAC that let exhibition visitors support a tree-planting initiative. An LED wall visualised participation on the Anuga FoodTec stand.
Project details
Facts
– RFID technology with custom software
– Various displays on floor stands from the UniversAL series
– Touch OLED display with custom software showing an overview of the stand
– LED wall visualising the planting of a tree
Description
At Anuga FoodTec in Cologne in April, we worked with our partner Atelier Türke and client Multivac Group to deliver a distinctive exhibition stand. Alongside the packaging specialists’ latest innovations, the focus was on sustainability.
MULTIVAC wanted to do more than talk about it: the company wanted to take action and involve every visitor to the stand. Our Creative Software Solutions team developed an application that lets visitors plant a tree via an RFID scan and support MULTIVAC’s initiative.
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