Violet is the new black
We will miss them: for more than 15 years, red defined our brand, and black defined our website.
Violet is the new black
This statement marks the evolution of our visual identity. After many years, our website is returning to a white background. Our signature red is being replaced by ‘Bright Blue’ and ‘Dark Violet’.
But not all at once.
The evolution of our brand
We are starting with the website relaunch. In September 2026, we are moving to a new system that is faster, more secure and has a new look. We are also adapting our ERP system to the new brand identity. From October 2026, the changes will continue step by step as we update signs, printed materials, vehicle branding and more.
Our T-shirts, hoodies and jackets will take a little longer. We are Swabian: there is still plenty of life left in them. The first new shirts will appear sometime in 2027. Eventually, the black clothing with the white logo will become something of a rarity.
Our flight cases will remain in use for many years to come, for two good reasons. First, we cannot take them out of service because we need them for your projects. Second, we want to show that they still contain ICT equipment. That is part of our identity too: ICT equipment lasts a very long time.
Even so, the time has come to show that we are part of the Econocom family. We remain a family business, still majority family-owned, although we are listed on the stock exchange in Brussels.
It has been a long journey from TV Systemelektronik and its founders, including Karl-Wilhelm Beck, Manfred Dolde and Karl Hartmann. The company later became ICT AG. In 2013, Christian Pusch and Erik Wolff took over the management.
A generational change followed in 2017, and now we are part of the Econocom Group.
Violet is the new black!