BMW – IAA Munich

BMW Group

Trade fairs

ICT equipped the BMW and MINI stands and the BMW Open Space in Munich with LED technology. Suspended LED strips created changing visual environments for the vehicle presentation.

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Description

A special premiere for the BMW Group: the first IAA in its home city, Munich.

The presentation focused on different forms of driving pleasure, innovations for greater sustainability and visions for tomorrow’s urban mobility.

A recognisable BMW exhibition feature is the suspended LED strips that give the stand its distinctive look. Changing content can create a completely new atmosphere in a moment and present the exhibits effectively.

Further LED surfaces, displays and totems were integrated into the BMW and MINI stands and the BMW Open Space in the city centre.

Thank you to BMW and MINI for a successful return to exhibitions together.

Photos: Manuel Nagel