We create digital brand experiences at the point of sale.

At the point of sale, AV technology becomes part of the customer journey: visible, informative and interactive.

We combine displays, LED surfaces, digital content and interactive applications with store and showroom concepts.

What defines our retail solutions

Maybach car showroom at night, with an illuminated Maybach sign, a Mercedes-Benz star in the window and a vehicle displayed on a brightly lit platform.

Digital media in the store

LED walls, displays, audio and interactive applications complement the retail space, as in the NIVEA houses and Mercedes-Benz Retail Stores.

One concept, adapted locally

For Mercedes-Benz Retail Stores, ICT planned the AV technology to suit each dealership, in coordination with the architects and the overarching concept.

Integration and control

We combine installation with appropriate programming and AV control. The Mercedes-Benz Retail Stores and NIVEA houses demonstrate this approach.

Audience in a brick-walled hall facing a large stage, with a screen showing a woman speaking in front of an EU flag.

Service and maintenance

Our offer includes support, maintenance and repairs. In the Mercedes-Benz retail project, a preventive maintenance concept complemented the connection to the support chain.