ICT SmartPoints

Benefits for users

• A personalised collection of relevant information in one overview
• Quick access to information via QR code
• Optional multilingual support
• Scan updates in real time
• Quick sharing with colleagues
• No brochures

Benefits for exhibitors

• Paper-free information to support more sustainable stand operations
• Real-time data on users' interests, anonymously or linked to individual users
• GDPR-compliant data processing
• A white-label solution with your own branding
• Customisation to suit your needs and requirements

ICT SmartPoints makes communication and promotional materials for trade fairs, events and retail digital.

Visitors receive a ScanCard that lets them save topics and products of interest. A personalised code then gives them access to their saved information on a mobile device or PC.

As a digital solution, ICT SmartPoints also provides useful information for exhibitors. SmartPoints data shows which topics and products are popular, which exhibition days and times are busiest, and which routes visitors prefer. Optional registration can also generate qualified leads.

Visitors hold their ScanCard against a ScanPoint to save a selected topic. To retrieve their collection, they scan the QR code or enter the URL and ID. Optional registration can be offered before content is accessed. Saved information is presented clearly for quick access, and the collection can be shared with colleagues. www.ict.de A real-time dashboard with freely arranged graphical widgets and data export gives

exhibitors an overview of:
+ Popularity of topics and products
+ Visitor frequency
+ Visitor routes
+ Filters by trade-fair or event day

Visitor interactions can generate leads and customer insights for marketing. The content website can be adapted to the client’s requirements:
+ Flexible amounts of text and/or images
+ Styling based on the client’s corporate design (ECO+ or LEADS+)
+ A choice of web address. ScanCards can also use the client’s corporate design.

// Data sheet