MAN Truck & Bus – IAA
A two-part LED wall opened for MAN’s vehicle premiere at IAA in Hanover. At 21 metres wide, it also provided a large backdrop for the product presentation.
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Description
MAN Truck & Bus AG – IAA Hanover
At the world’s largest commercial vehicle trade fair, MAN Truck & Bus AG uses the emotional impact of LED walls. A moving, two-part LED wall provides the backdrop for product presentations. Engaging videos give the audience a preview before the wall parts to reveal the world premiere in its best light.
The presentation makes a lasting impression. During the exhibition, the large LED wall attracts attention from a distance: it is 21 m wide and almost 6 m high. It makes the MAN Truck & Bus AG stand a visitor attraction. ICT InspireLED modules with a 3.6 mm pixel pitch bring the brand films to life even at close range.
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