EuroShop

Trade fairs

With “Gate to the Future”, ICT presented digital retail applications at EuroShop. Curved LED surfaces, interactive displays and SmartPoints let visitors experience the technology directly.

Project impressions

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Project details

Facts

– Curved LED with generative content
– ICT SmartPoints
– Corner LED with 3D animated content
– OLED displays with interactive content
– Augmented reality (AR) applications
– Dynamic Robot Screens

Description

Gate to the Future

At EuroShop 2023, ICT presented Gate to the Future for retailers: a digital extension of retail.

Innovative technology helps brands stand out in an increasingly competitive market. Individual brand-store concepts are becoming more important. For example, LED walls integrated into architecture can display generative content to strengthen the brand experience and adapt to trends, moods and situations.

Custom LED installations with 3D animation enrich the customer journey. Interactive displays provide personalised promotions and information at the point of sale.

Augmented reality and virtual reality change how customers can experience and test products.

We also presented ICT SmartPoints. A ScanCard lets customers save products and topics of interest. A personalised code then gives them access on a mobile device or PC, wherever and whenever they choose.

SmartPoints data shows which products are popular, which days and times attract the most visitors and which routes customers prefer. Optional registration can also generate customer contacts.

We showed retailers how these technologies can be used to improve customer satisfaction and strengthen customer relationships.