KIA – IAA
A 37-metre-wide LED wall formed the backdrop for KIA at IAA. Additional LED surfaces on the ceiling and rear wall presented a vehicle with changing imagery and coordinated sound.
Project details
Facts
– 37-metre-wide LED wall
– Ceiling and background LED
– Tablets and monitors
Description
IAA Frankfurt – exhibition stand for KIA
LED walls create an impressive stage for KIA’s latest models at IAA. A 37 m wide, 6 mm LED wall extends behind the white main stage. Carefully designed reflections show the vehicles in their best light.
A little to one side, the newest luxury model takes centre stage every twelve minutes. A combination of overhead and background LED displays uses emotive content to place the car in different environments and moods. An evocative soundtrack reinforces the show.
Tablets and monitors distributed across the stand let visitors explore the latest models and features individually.
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