Maybelline New York - Fashion Show

Maybelline New York Urban Catwalk Show 01
Maybelline New York Urban Catwalk Show 02
Maybelline New York Urban Catwalk Show 03
Maybelline New York Urban Catwalk Show 04
Maybelline New York Urban Catwalk Show 05
Maybelline New York Urban Catwalk Show 06

Maybelline New York Urban Catwalk Show - Berlin Fashionweek 2018

During the Berlin Fashionweek, the partner location Vollgutlager becomes an Urban Catwalk, equipped with the latest event technology from ICT.

Part of the show are LED walls, cameras, different light moods and rich sound. As a visual highlight, four high-resolution LED walls divide the catwalk. During the show, they are covered on both sides with product films and live images. Guests can follow supermodel Adriana Lima as she floats down the stairs from the stands. And the walks of Lena Gercke, Rebecca Mir and Bonnie Strange are also visible with all their details.

After the catwalk, the show is not over yet: at the after-show party, the latest products from Maybelline New York are promoted with matching clips. For this purpose, displays by ICT are used, which are integrated into the backdrop.

As a technical general contractor, ICT supplies the entire event technology and also coordinates all other trades.

Project details

Further references
Showroom Brand Space Daimer

Daimler - Brand Space

The centrepiece of the brand room is a real curved, 1.8 mm LED wall. The convex wall is controlled by the "Future Table", a touch table with token recognition. Thus

ict audicity retail

Audi City

Integration and operation worldwide In 2012, the "Showroom of the Future" concept celebrates its premiere at Audi City London. Visitors can use configurators to create their individual dream car.

MAHLE booth IAA 2021 07

MAHLE - IAA

#WeShapeFutureMobility was MAHLE's motto at the IAA Mobility 2021 Our high-resolution LED screen dynamically set the scene for the schematic vehicle model at the IAA Summit. The

SmartPoints

ICT SmartPoints

With ICT SmartPoints, communication and advertising materials for trade fairs, events and retail are finally digital! Visitors receive a ScanCard, which they can use to download all of the