Maybelline New York - Fashion Show

Maybelline New York Urban Catwalk Show - Berlin Fashionweek 2018

During the Berlin Fashionweek, the partner location Vollgutlager becomes an Urban Catwalk, equipped with the latest event technology from ICT.

Part of the show are LED walls, cameras, different light moods and rich sound. As a visual highlight, four high-resolution LED walls divide the catwalk. During the show, they are covered on both sides with product films and live images. Guests can follow supermodel Adriana Lima as she floats down the stairs from the stands. And the walks of Lena Gercke, Rebecca Mir and Bonnie Strange are also visible with all their details.

After the catwalk, the show is not over yet: at the after-show party, the latest products from Maybelline New York are promoted with matching clips. For this purpose, displays by ICT are used, which are integrated into the backdrop.

As a technical general contractor, ICT supplies the entire event technology and also coordinates all other trades.

Project details

Further references
Two large television screens hang in a building.

Congress Center - Munich Trade Fair

Renewal of the display areas in the foyer of the International Congress Center Messe München As part of the renewal of the foyer of the International Congress Center Messe München, two

ICT ISH Hansgrohe 01

Hansgrohe Group - ISH

ISH - Hansgrohe Group trade fair stand When trade fair visitors whip out their mobile phones in droves, it must be a truly unique brand presentation. The lasting wow effect is

Level house 05

Nivea House

Nivea Houses - Hamburg and Berlin The NIVEA Houses in Hamburg and Berlin are more than just a showroom: beauty boutiques with an integrated shop that offer a



ICT & FRIENDS 2023 at Motorworld Metzingen This year, the impressive forge hall of Motorworld Metzingen formed the backdrop for our in-house trade fair, the ICT