Maybelline New York Urban Catwalk Show - Berlin Fashionweek 2018
During the Berlin Fashionweek, the partner location Vollgutlager becomes an Urban Catwalk, equipped with the latest event technology from ICT.
Part of the show are LED walls, cameras, different light moods and rich sound. As a visual highlight, four high-resolution LED walls divide the catwalk. During the show, they are covered on both sides with product films and live images. Guests can follow supermodel Adriana Lima as she floats down the stairs from the stands. And the walks of Lena Gercke, Rebecca Mir and Bonnie Strange are also visible with all their details.
After the catwalk, the show is not over yet: at the after-show party, the latest products from Maybelline New York are promoted with matching clips. For this purpose, displays by ICT are used, which are integrated into the backdrop.
As a technical general contractor, ICT supplies the entire event technology and also coordinates all other trades.
