BMW - Shanghai Auto Show

At the world's largest trade fairs, BMW relies on the emotional impact of LED walls. A four-part LED surface serves as a captivating show backdrop for the press conferences. Rousing videos provide viewers with a lively taste of the latest models. Then the mobile LED stage splits and the vehicles roll directly onto the stage accompanied by the emotional images. The exclusive models literally shine in the best light.

An unbelievably strong appearance that remains in the memory for a long time. And even during the trade fair, the curved LED wall still attracts all eyes. With a width of 15 metres and a height of almost 7 metres, it stands out even from afar. This automatically turns the BMW stand into an exclusive customer magnet. Thanks to the 3.6 mm pixel pitch, the emotions of the image videos also come across perfectly up close.

Project details

Further references
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