Hybrid Is The New Normal

With hybrid formats, stories can be told around brands and products that inspire the audience and remain in their memory.

High-quality camera and presentation technology enable the skilful staging of brands, products and messages similar to a TV show with a targeted storyline.

Multimedia narratives around the core content of your event not only inform participants, but also generate emotions that captivate the audience.

Carefully selected content makes hybrid formats a success. It is not only about information, but also about additional benefits that can be offered to the visitor.

In the "New Normal", hybrid storytelling is independent of time and place. Staging, emotion and stories reach viewers live, on-demand, on-site or digitally.


Telling stories, staging brands - that's how we experienced it in projects:

As part of the Digital Automechanika 2021, we developed a concept with Bosch Automotive Aftermarket around the topics of opportunities, diagnostics, calibration and electrification. In four themed live shows from the Karlsruhe Campus, the presenter and Bosch experts immersed the trade audience in the world of Bosch Car Service. Products, solutions, ideas for the future - presented in an exciting and vivid way for the participants. The product videos filmed in advance also serve as a perfect information tool afterwards.


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