Hybrid Is The New Normal

Interactive programme, carefully selected content, exciting storyline. All of this has to reach one thing above all: people. Find out today how hybrid formats can maximise your reach!

The math is easy: real attendees + digital attendees = more attendees receiving your message. Digital participation also allows visitors who would otherwise not have accepted due to location or time to be there.

Of course, digital extension is possible internationally. This means that not only individual participants can be connected, but also several locations worldwide.

Hybrid formats make it possible to send messages about the brand and product to significantly more people and to convince them. This can also generate more business.


With these projects, we have already experienced the increase in reach:

The Werner von Siemens Award is a great example of the global reach of hybrid formats. The award ceremony is one of the annual highlights of the group, where various projects are honoured. Together with ICT AG, the hybrid event was designed and streamed from Berlin to the screens of 385,000 employees worldwide. The highlights: Live broadcasts to project teams from China or India as well as interactive live voting with votes from all over the world.


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