No longer a trend, but enormously important for the corporate philosophy: economic and ecological sustainability.
#ContentOnDemand
Hybrid formats make it possible to record the content shown, which can also be made available to your customers afterwards. In addition, the material can be used for your marketing activities. Two birds with one stone!
#Monitoring
Our landing pages and web platforms enable DSGVO-compliant digital data collection that can help better understand your audience and generate leads.
#Cost savings
Digital participating exhibitors and visitors reduce travel costs. Live circuits also ensure lower personnel and material costs, as all experts and exhibits no longer need to be on site.
#environmentalfactor
Digital participation from anywhere = less travel = fewer flights = better C02 footprint. Sounds logical, right?
And here's an insight into two of our projects:
An extreme example is our HYBRID BOOTH at Koelnmesse: 99 m², LED surfaces, presentation technology - all operated by just one person on an I-Pad. From this first hybrid trade fair stand, we held information events for participants from all over the world with the least amount of effort. Above all, less personnel and travel costs were incurred. In future, we will also integrate this concept into more complex trade fair presentations in order to benefit from the sustainability of hybrid communication.
A really good example of the sustainability of hybrid communication is once again Heil & Sohn. After the big kick-off event, the smaller "km/h Exklusiv im Dialog" events took place throughout the year. The presentations given here were not only directly available to the live digital audience, but also afterwards for all those who could not directly attend the event. In this way, customers were able to enjoy new content without having to travel. Really sustainable!
