Zooom the Matterhorn
ICT transformed a former cable car station on the Gornergrat into a Matterhorn visitor experience. Virtual paragliding, a 3D cinema and exhibits combined mountain scenery with AV technology.
Project details
Description
The lower station of the Hohtälli cable car stands on the Gornergrat above Zermatt in Switzerland and had been unused for years. For our client, the Gornergrat Railway, we transformed the building into a multimedia visitor experience.
Everything centres on the region’s landmark: the Matterhorn. Visitors can now experience the famous mountain and its surroundings up close, whatever the weather.
The experience offers three zoom levels for approaching the Matterhorn.
Zooom 1: virtual paragliding with 3D glasses in a suspended chair.
Zooom 2: an immersive 3D cinema showing the Matterhorn through the four seasons.
Zooom 3: periscopes that bring the mountain’s real summit close.
Numerous exhibits complement the multimedia presentation, forming a broad exhibition about nature on the Gornergrat.
The project combines AV technology, architecture, interior design and exhibits. The overall concept expresses a close connection with the surrounding mountain landscape.
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