Implementation planning - thinking the other way round!

In the exhibition, experience and museum sector, implementation planning is typically carried out along the exhibition. However, this procedure only leads to an evaluation based on the investment costs. Here, the client attaches great importance to a total cost consideration, i.e. the "total cost of ownership". As a rule of thumb, the operating costs can exceed the construction costs after only a few years if the operation is not already taken into account during the implementation planning.

As a planning method for the Experience Center on the Gornergrat, the approach chosen was to determine the visitor journey as the basis for planning the business case. On the revenue side, visitor numbers were determined. The people flow analysis provided insights into capacities, bottlenecks and parameters for admission control. For the actual operational approach, a complete remote operation was assumed. This in turn requires all systems to be started, operated, maintained and further developed remotely.

The implementation planning began on this premise and thus led to a largely automated, person-free operation. As a result, interior design, exhibit construction, building planning, electrical, network, radio and data links were planned in a way that was in part completely different from what is usually the case. The result is significantly lower operating costs without increasing the construction costs.

This was the first time that implementation planning was realised on the basis of an efficient operating model.


All information on "Zooom - The Matterhorn" can be found here.


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