Hybrid Is The New Normal

No matter whether it's a trade fair or an event - shared experiences create a special atmosphere and make it possible to inspire visitors in the long term.

We continue to create exclusive live experiences in extraordinary locations, with special show acts or emotional stories. The special thing about it: This exclusivity can now also be shared and experienced digitally.

#Product experience
Striking staging, detailed presentations and direct exchange with experts. Hybrid formats enable very diverse product experiences. On site and digitally.

AR animation, real-time rendering, a look behind the scenes, TV-like formats. These experiences remain in the memory.


In this way, we have already been able to create special experiences with our customers:

Fire engines - admittedly an incredibly exciting product. Together with Albert Ziegler GmbH, ICT AG was able to stage the new Z-Class in our hybrid location "Motorworld Metzingen". The special ambience of the old forge hall, equipped with a divisible LED stage provided a real experience for the real and digital visitors. The big vehicles up close, targeted staging of the location and then the highlight: the unveiling of the novelty with the LED gate. Unforgettable! Here's an insight into the project.


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