EXPERIENCE FACTOR

Hybrid Is The New Normal

No matter whether it's a trade fair or an event - shared experiences create a special atmosphere and make it possible to inspire visitors in the long term.

#Exclusivity
We continue to create exclusive live experiences in extraordinary locations, with special show acts or emotional stories. The special thing about it: This exclusivity can now also be shared and experienced digitally.

#Product experience
Striking staging, detailed presentations and direct exchange with experts. Hybrid formats enable very diverse product experiences. On site and digitally.

#WowEffect
AR animation, real-time rendering, a look behind the scenes, TV-like formats. These experiences remain in the memory.

 

In this way, we have already been able to create special experiences with our customers:

Fire engines - admittedly an incredibly exciting product. Together with Albert Ziegler GmbH, ICT AG was able to stage the new Z-Class in our hybrid location "Motorworld Metzingen". The special ambience of the old forge hall, equipped with a divisible LED stage provided a real experience for the real and digital visitors. The big vehicles up close, targeted staging of the location and then the highlight: the unveiling of the novelty with the LED gate. Unforgettable! Here's an insight into the project.

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