AMG UNXPCTD – Retail Store
Mercedes-AMG
Retail
A video wall and an interactive touchscreen supported consultations at the AMG pop-up store in Munich. ICT combined these digital touchpoints with indoor and outdoor audio technology.
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Project details
Facts
- Refinement of the concept and planning
- Large video wall
- Interactive touchscreen for visitors and advisers
- Indoor and outdoor audio
Description
Next-generation retail: AMG UNXPCTD at Motorworld München.
Under the theme “We make some noise”, Mercedes-Benz performance brand AMG opened a distinctive pop-up store in Munich.
Digital touchpoints accessible 24/7 combine with exclusive consultations in the Salon Privée. The showroom takes the company a step towards the future of retail.
Photos: Andreas Keller/Keller Fotografie
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