Nivea Haus
ICT integrated LED walls, touch displays and central AV control into the NIVEA Häuser in Hamburg and Berlin. The digital stations complemented the shops, product presentations and brand experience.
Project details
Facts
– Full HD LED wall
– Heritage Wall monitor
– Various touch displays
– Comprehensive AV control
– Audio across 13 zones
Description
NIVEA Häuser – Hamburg and Berlin
The NIVEA Häuser in Hamburg and Berlin are more than a showroom. These beauty boutiques with integrated shops use digital touchpoints to immerse visitors in the world of the iconic cream and its wider product range. By digitalising the two brand environments, Beiersdorf makes the brand tangible and creates a distinctive atmosphere for visitors.
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