Nokia MWC

Wenger.One

Trade fairs

A 36-metre-wide LED wordmark turned Nokia’s new logo into stand architecture at MWC. ICT built the steel structure and added interactive media surfaces, including an LED floor.

Project impressions

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Project details

Facts

– Curved LED | 2.6 mm
– LED | 2.6 mm
– LED floor | 3.9 mm
– Tracking system
– Displays
– Network
– Operation
– Structural steelwork
– Rigging
– Lighting

Description

A visual highlight: Nokia presents its new logo at MWC Barcelona.

As part of the project, we built the steel structure for the new Nokia wordmark, approximately 36 m long, 6 m high and up to 4.50 m deep. Each letter consists of individual LED surfaces. The O serves as the entrance and axis for the whole stand, creating a unified design. We also developed LED walls, displays and multimedia systems, plus an interactive LED floor with a tracking system for interaction on the LED wall.

Special thanks go to our client Wenger.One for its trust, and to Nokia. We also thank our partner Roadshow for delivering the rigging.

We are proud of the result and of being part of this project.

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