ICT AG is now Econocom ICT GmbH

Mercedes-Benz – Commercial production

Mercedes-Benz
Film production

For a Mercedes-Benz campaign, reflections on the vehicle were created directly on the HALOSTAGE set. The LED environment made the lighting and visual effects visible during filming.

Project details

Facts

Credits:
– Creative Direction ANTONI
– Photography/Direction STUDIO AMOS FRICKE
– Lighting LIGHTHAWK
– Production Assistance FRIEDERIKE SEIFERT
– Set Design/CGI LUKAS POPP & STUDIO AMOS FRICKE
– Studio HALOSTAGE

Motion:
– Director of Photography ROBERT WISNIEWSKI
– Motion Control HEIKO MATTING / MASCHINENFILM
– Edit PETERS SCHULZ
– Grading STEFAN KING
– Sound STUDIO TEIWAS
– Motion Design ALJOSCHA HÖHBORN

Description

Mercedes-Benzadvertising shoot

The extraordinary can be found in every detail.”

The new Mercedes-Benz brand campaign demonstrates the role of virtual production in brand presentations. Industrial clients are using new infrastructure for their advertising productions, bringing feature-film methods into commercial work.

The results are artistic productions that make a strong impression.

What makes this HALOSTAGE campaign distinctive is that all the varied reflections were created in camera using the LED volume, without post-production adjustments.

Related projects

Jens Riediger, Head of TV & Film at ICT
Ready to bring your brand to life in a new way?

Get in touch for a no-obligation consultation about your requirements.

Jenne Riediger
Head of TV & Film