ICT AG is now Econocom ICT GmbH

MAHLE – IAA

MAHLE
Trade fairs

ICT used LED technology to present MAHLE on its IAA stand and in the Open Space at Königsplatz. The team also managed audio and video control for the Mobility Talks.

Project details

Facts

Summit:
– LED: 650 x 300 cm, 2.6 mm pixel pitch
– Playback via iPad
– Technical equipment for the meeting rooms

Open Space:
– Outdoor LED: 550 x 200 cm, 3.6 mm pixel pitch
– Production control, video and audio
– Support from video and audio technicians

Description

#WeShapeFutureMobility was MAHLE’s theme at IAA Mobility 2021.

Our high-resolution LED surface presented the schematic vehicle model dynamically at the IAA Summit. Content could be controlled easily using an iPad. Fully equipped meeting rooms completed the presentation behind the scenes.

A particular highlight of the trade fair was the Open Space at Königsplatz: a multifunctional venue for exhibits, welcoming visitors and producing content. Our large outdoor LED display made the stand visible from a distance. We also supported the MAHLE Mobility Talks with audio and video control.

Related projects

Michiel Kruit, Head of Events and Berlin Office at ICT
Ready to bring your brand to life in a new way?

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Michiel Kruit
Head of Events and Berlin Office