BMW – Shanghai Auto Show
A curved, four-part LED wall opened to reveal the new BMW models at the Shanghai Auto Show. Moving surfaces and accompanying videos connected the vehicle premiere with the stage design.
Project details
Description
At the world’s largest trade fairs, BMW uses the emotional impact of LED walls. A four-part LED surface forms the backdrop for press conferences. Engaging videos give the audience a preview of the latest models before the moving LED stage parts and the vehicles drive onto the stage, accompanied by expressive imagery.
The presentation makes a lasting impression. During normal exhibition hours, the curved LED wall continues to attract attention. At 15 m wide and almost 7 m high, it is visible from a distance and draws visitors to the BMW stand. A 3.6 mm pixel pitch brings the brand films to life even at close range.
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