ICT AG is now Econocom ICT GmbH

Hybrid MeetUp

Events

At Hybrid MeetUp, ICT and Holtmann+ connected two venues in Stuttgart and Hanover with an online audience. Talks, discussions and audience questions came together in a shared format.

Project details

Description

#HybridIsTheNewNormal

Under this theme, we joined Holtmann+ to host the first HYBRID MEETUP in 2021.

The hybrid live event connected two venues and brought participants on site in Stuttgart and Hanover together with online participants elsewhere as one audience.

Flexibility. Interaction. Sustainability. Storytelling. Experiences. Reach.
We had explored these advantages of hybrid live communication in a major campaign ahead of the event. The event itself demonstrated them in practice.

Bestselling author Felix Plötz contributed an inspiring perspective, while Bosch exhibition specialist Oliver Schneider offered a practical project insight. In a lively and sometimes critical panel discussion on hybrid live communication, Heike Barthels (JustBAgency), Christian Pusch (ICT AG), Jörg Zeißig (Holtmann+), Oliver Schneider (Bosch) and Felix Plötz discussed clients’ concerns, developments over the previous 18 months and the future of live communication.

Questions and opinions from the audience contributed to an active exchange.

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Michiel Kruit, Head of Events and Berlin Office at ICT
Ready to bring your brand to life in a new way?

Get in touch for a no-obligation consultation about your requirements.

Michiel Kruit
Head of Events and Berlin Office