ESL FACEIT Group – IEM Cologne
ICT delivered the AV technology for the ESL FACEIT partner lounge at IEM Cologne. Touch applications, an LED tunnel and an interview area brought the gaming world to life at several stations.
Project details
Facts
Equipment:
– UniversAL display stands
– Touch display
– Laser projector
– LED strips
– LED DB2.6
– Astera Titan Tubes
– Astera AX5 Ambientspots
Programming:
– SmartPerform
– EasyVideo
Playback:
– Pixera
Description
ESL FACEIT Group – IEM Cologne 2023
IEM Cologne is Europe’s largest esports event, attracting players and enthusiasts from around the world. ESL FACEIT Group is a leading independent organisation in esports. For IEM Cologne 2023, an exclusive lounge for clients and partners was created around the group and its games.
Our brief was to visualise ESL FACEIT Group’s success story at different stations, creating an interactive customer journey through online gaming. We planned the lounge and technology with lead creative agency Scholz & Friends and produced a 3D visualisation beforehand.
The journey began with EFG Universe. SmartPerform software and our own Easyvideo software made 150 pieces of information and engaging videos available through a touch display. Mounted on one of our UniversAL design stands, the display allowed easy access to the content. A laser projector showed the accompanying videos on a glass panel in front of the installation. Information boards at the sides completed the experience.
The next touchpoint used LED strips and Titan Tubes to form a visual tunnel, drawing visitors towards the LED wall at the back. Numbers, data and facts appeared as scrolling text on the strips, presenting key information about ESL FACEIT Group. A Pixera media server controlled the LEDs, allowing demanding 4K to 8K content to be played on the walls, adjusted intuitively and changed in real time.
For the final touchpoint, part of the lounge became a jungle. In the Variety of Games area, creative display exhibits were installed among plants. Screens of different sizes showed the range of ESL games. The space also served as a studio for live interviews, discussions and social media content.
Ambient lighting throughout the lounge completed the brand experience and created a distinctive atmosphere.
We handled the complete technical concept for the AV technology, from the first visualisation to support on site.
Thank you to ESL FACEIT Group for the commission and to our partner Scholz & Friends for the collaboration.
Get in touch for a no-obligation consultation about your requirements.