HAIER Europe – IFA
ICT delivered interactive exhibits and all AV technology for Haier at IFA. In the Immersive Dome, visitors used floor buttons to control images on a 15-metre-wide curved LED wall.
Project details
Facts
- Various displays from 32 to 85 inches
- Ghost Led Display
- Cameras
- Projection mapping
- Loudspeakers across 8 controllable circuits
- Live production control equipment
- Pixera media server
- Custom media playback, including programming,
with sensors for interaction (floor buttons) and controlled LED rings - Cameras and live production control, including streaming control for a live press conference (upload to LinkedIn and YouTube)
- RFID object recognition systems with video playout on displays
- Multiple video playouts and synchronised playback with EasyVideo
Description
Haier Europe exhibition stand at IFA 2023
Haier Europe presented solutions and services under the theme Connect to Extraordinary. Its New Era of Living concept used IoT innovations to create smart, connected experiences.
We were commissioned to equip the Haier stand and all its sub-brands with AV technology and individual interactive solutions. From the outset, we supported our client Wenger.One in selecting, planning and implementing suitable technology for the presentation and its exhibits.
Displays, LED walls, custom applications and media playback created interactive and immersive experiences. We also built exhibits and interactive sensor systems and installed audio technology and projection mapping. Our team supplied technology for live cooking shows and a press conference with a livestream.
A highlight was Haier Europe’s Immersive Dome, an interactive audiovisual journey through Haier’s connected ecosystem. Visitors activated content on a 15 m wide curved LED wall and special LED structures by stepping on floor buttons, gaining new perspectives on the company.
Projection mapping brought an illustrated wall to life with moving images showing the energy flows within a house.
Digital abstractions turned two LED surfaces into artworks that visualised the company’s design language.
Two interactive cooking stations went beyond cooking. At one, sounds from chopping, puréeing and mixing became part of a creative sound design. Cameras and microphones transmitted the shows to the LED surfaces behind them so visitors across the event area could follow them.
Displays and LED installations throughout the stand also explained Haier’s products through playful interaction.
Thank you to Haier and Wenger.one for the commission.
Videos of the individual exhibits:
Immersive and interactive installation
Interactive object recognition – Wine
Interactive object recognition – Food
Interactive show cooking
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