ICT AG is now Econocom ICT GmbH

Google Pixel – Product Launch

Google
Events

Interactive LED walls, displays and a lighting installation turned the Google Pixel 2 launch into a “Sci-Fi Supermall”. ICT was the main contractor for the event technology.

Project details

Facts

– 40 LED tubes | synchronised sound and haze
– 35 displays
– 4x LED walls with 2.4 mm pixel pitch
– 2x LED walls with 2.4 mm pixel pitch

Description

The new Google Pixel 2 premieres under the theme “Sci-Fi Supermall”. As main contractor, ICT creates an immersive brand experience with the right event technology.

The theme begins at the entrance. A motion-light installation with 40 LED tubes, synchronised audio and haze leads visitors into the room, where 35 displays provide information points. Four 2.4 mm LED walls at the entrance to the Supermall and two 2.4 mm LED walls in the dance-floor area invite guests to create atmospheric worlds of colour interactively. Lighting and sound throughout the hall, including the DJ area, complete the equipment for a memorable product party.

Pictures by offenblen.de

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Michiel Kruit, Head of Events and Berlin Office at ICT
Ready to bring your brand to life in a new way?

Get in touch for a no-obligation consultation about your requirements.

Michiel Kruit
Head of Events and Berlin Office