Maybelline New York – Fashion Show
Four double-sided LED walls brought live images and product films to the Maybelline catwalk. As the main technical contractor, ICT coordinated all event technology.
Project details
Description
Maybelline New York Urban Catwalk Show – Berlin Fashion Week 2018
During Berlin Fashion Week, partner venue Vollgutlager becomes an urban catwalk, equipped with advanced event technology from ICT.
The show combines LED walls, cameras, changing lighting moods and full sound. Four high-resolution LED walls divide the runway and form a visual highlight. During the show, both sides display product films and live images. Guests throughout the room can follow supermodel Adriana Lima as she descends the steps from the stands. The walks by Lena Gercke, Rebecca Mir and Bonnie Strange are also visible in detail.
The show continues after the catwalk. At the after-show party, clips promote Maybelline New York’s latest products on ICT displays integrated flush into the set.
As the main technical contractor, ICT supplies all event technology and coordinates the other trades.
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