Daimler – Brand Space
An interactive table controlled the curved LED wall in Daimler’s Brand Space. ICT installed the AV technology and programmed mobile controls for content, sound and the room’s atmosphere.
Project details
Description
At the heart of the brand space is a physically curved 1.8 mm LED wall. The convex wall is controlled by the Future Table, a touch table with token recognition. Visitors can explore the world of Daimler interactively. The exceptionally small pixel pitch produces clear images even at close range, while coordinated sound reinforces the messages. Three displays in the themed curve, a welcome screen and an exit-area display complete the brand experience.
Alongside installing the hardware, ICT programs the trainers’ iPods. Different content, sounds and moods can be selected for each group. The iPods also control communication throughout the building, allowing the client to respond flexibly to different requirements.
Concept: Dan Pearlman
Technical planning: P2
Photos: Daimler
Get in touch for a no-obligation consultation about your requirements.