Audi City
Configure a car digitally and experience it at full scale: ICT equipped Audi City showrooms in several major cities with AV technology and provided technical support.
Project details
Description
Integration and operations worldwide
In 2012, Audi City London introduced the “showroom of the future” concept. Visitors use configurators to create their dream car from hundreds of combinations. The result appears at full scale on the Powerwall.
The modern sales concept runs throughout the building, from sales and conference rooms to lounges and themed areas. Advanced AV technology immerses visitors in the world of Audi. The successful concept has since been adopted worldwide.
Alongside London, ICT equipped Audi City in Dubai, Beijing, Berlin and Moscow with AV technology. ICT also provides ongoing AV support in London, Dubai, Beijing, Berlin, Istanbul and Paris.
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