ICT AG is now Econocom ICT GmbH

ZF – LED tunnel

ZF Group
Trade fairs

A walk-through LED tunnel brought automated driving to life on ZF’s exhibition stand. An LED floor, reflections and moving LED spheres combined to create an immersive installation.

Project details

Facts

– Kinetic LED sphere installation
– 12-metre-wide LED wall
– 500 LED slats
– 6 LED columns, 1.8 mm pixel pitch
– 30 displays
– Walkable LED floor
– LED tunnel: 68 m² of high-resolution LED modules

Description

ZF exhibition stand – IAA

The focus is on new developments in automated driving, presented through versatile AV technology.

The first eye-catching feature at the trade fair is a kinetic installation of LED spheres. It takes the form of a car, a wave or the ZF logo, making the stand a popular photo subject.

A 12 m wide LED wall shows the future of driving. It is integrated into a façade with more than 500 LED slats in different colours. Six 1.8 mm LED totems and around 30 displays explain the innovations in detail.

A walkable LED floor leads visitors into a curved LED tunnel. Here, 68 m² of high-resolution LED modules and carefully positioned reflections make visitors part of a futuristic world where automated driving is everyday life. The tunnel’s scale is also impressive: it spans 12,000 pixels in width, equivalent to 6 × Full HD.

Coordinated sound enhances the brand experiences across the stand.

Related projects

Michiel Kruit, Head of Events and Berlin Office at ICT
Ready to bring your brand to life in a new way?

Get in touch for a no-obligation consultation about your requirements.

Michiel Kruit
Head of Events and Berlin Office