ICT AG is now Econocom ICT GmbH

ZF – LED tunnel

ZF Group
Trade fairs

A walk-through LED tunnel brought automated driving to life on ZF’s exhibition stand. An LED floor, reflections and moving LED spheres combined to create an immersive installation.

Project details

Facts

  • Kinetic LED sphere installation
  • 12-metre-wide LED wall
  • 500 LED slats
  • 6 LED columns, 1.8 mm pixel pitch
  • 30 displays
  • Walkable LED floor
  • LED tunnel: 68 m² of high-resolution LED modules

Description

ZF exhibition stand – IAA

The focus is on new developments in automated driving, presented through versatile AV technology.

The first eye-catching feature at the trade fair is a kinetic installation of LED spheres. It takes the form of a car, a wave or the ZF logo, making the stand a popular photo subject.

A 12 m wide LED wall shows the future of driving. It is integrated into a façade with more than 500 LED slats in different colours. Six 1.8 mm LED totems and around 30 displays explain the innovations in detail.

A walkable LED floor leads visitors into a curved LED tunnel. Here, 68 m² of high-resolution LED modules and carefully positioned reflections make visitors part of a futuristic world where automated driving is everyday life. The tunnel’s scale is also impressive: it spans 12,000 pixels in width, equivalent to 6 × Full HD.

Coordinated sound enhances the brand experiences across the stand.

Related projects

Sebastian König, Key Account Manager at ICT
Ready to bring your brand to life in a new way?

Get in touch for a no-obligation consultation about your requirements.

Sebastian König
Key Account Manager