,

Mercedes-Benz - Advertising shoot

Mercedes-Benz - advertising shoot

"The extraordinary can be found in every detail."

The new Mercedes-Benz brand campaign makes it clear: virtual production is THE tool for brand staging. Industrial clients are using a completely new infrastructure for their advertising productions and are mixing feature film and industry.

The results are artistic productions that leave the viewer impressed.

The special thing about this campaign from the HALOSTAGE: the multi-faceted reflections were all realised "in camera", i.e. without post-processing, with the help of the LED volume.

Project details

Credits:
- Creative Direction ANTONI
- Photography/Direction STUDIO AMOS FRICKE
- Lighting LIGHTHAWK
- Production Assistance FRIEDERIKE SEIFERT
- Set Design/CGI LUKAS POPP & STUDIO AMOS FRICKE
- Studio HALOSTAGE

Motion:
- Director Of Phototogrpahy ROBERT WISNIEWSKI
- Motion Control HEIKO MATTING / MACHINE FILM
- Edit PETERS SCHULZ
- Grading STEFAN KING
- Sound STUDIO TEIWAS
- Motion Design ALJOSCHA HÖHBORN

Further references
MAHLE booth IAA 2021 07

MAHLE - IAA

#WeShapeFutureMobility was MAHLE's motto at the IAA Mobility 2021 Our high-resolution LED screen dynamically set the scene for the schematic vehicle model at the IAA Summit. The

Grand Media Stage Motorworld Metzingen Kinetics LED

Opening - Grand Media Stage

Opening - Grand Media Stage at Motorworld Metzingen Together with Motorworld, a renowned center for automotive, culture and innovation, and the experienced event experts

2021 10 28 HybridSpace 0984

Hybrid MeetUp

#HybridIsTheNewNormal Under this motto, we organised the first HYBRID MEETUP 2021 together with Holtmann+. A hybrid live event where we not only combined two locations, but also

Golden hen 5

Golden Hen & Your Songs - TV Shows

Also this year we were allowed, for the second time, to accompany the popular audience and media award "The Golden Hen" and to be part of this impressive production. With