BMW Welt – M Town
BMW Group
Museum
ICT delivered the AV technology for M Town at BMW Welt. The redesigned exhibition area put BMW M vehicles at its centre.
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Project details
Facts
Location: BMW Welt | Munich
Description
BMW customers looking for an even sportier driving experience can turn to BMW M models. To reflect their demanding technical standards, the exhibition at BMW Welt in Munich was redesigned. ICT AG is proud to have been part of the wider project team, responsible for the AV delivery of the brand presentation. The result is M Town, a dedicated exhibition area that presents the M models in a striking setting.
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Volker Munderich
Head of Sales