Nivea Houses - Hamburg and Berlin
The NIVEA stores in Hamburg and Berlin are more than just showrooms: they are beauty boutiques with integrated stores whose digital touchpoints allow visitors to immerse themselves in the world of the cult cream and the extended range of products. With the digitization of the two brand worlds, Beiersdorf makes its brand fully tangible and offers visitors a very special atmosphere.
- Full HD LED Wall
- Monitor Heritage Wall
- Various touch displays
- Full media control
- 13 zones of audio
The centrepiece of the brand room is a real curved, 1.8 mm LED wall. The convex wall is controlled by the "Future Table", a touch table with token recognition. Thus
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