ICT as part of the Schüco Innovation Now campaign
With Schüco Innovation Now, the company presents its latest product developments and service highlights in an entertaining and informative way with a new online platform. The aim is to inform people all over the world and at any time of day about trends and topics, as well as providing detailed information about new systems and services through product launch events. The "Future Garage" on the Bielefeld campus is part of this campaign as the "Schüco Studio". Interactive livestreams have been taking place here since the beginning of the year and have already reached thousands of visitors from the gut sector.
Sustainable brand experience and increased reach
For the product presentations of a market leader, a high-quality streaming set-up is a prerequisite for staging the events. In order to reach customers as personally as possible digitally and to ensure a lasting brand experience, the Future Garage was equipped with professional studio technology. In addition to the kick-off event, six other events have already been streamed from this atmosphere as part of the Innovation Now campaign. Despite contact restrictions and fancy trade fairs, the presence could be maintained and the reach increased. Thousands of customers and partners from the construction industry have already been reached. In the future, the format from the Future Garage will continue to be used as a substitute for cancelled face-to-face events.
Long-term benefits - far more than just streaming
In addition to professional studio technology and trained staff, the targeted content also contributes to the success of the project. Schüco Innovation Now focuses on three areas: Health - Healthy Building, Smart - Intelligent Building, Security - Secure Building. The topics of digital and sustainability are included in each of these three areas. They are both the starting point and the prerequisite for future-oriented product and service development. Recordings of the events make it possible to process the content and use it in a variety of ways afterwards. For example, subtitled video sequences can be used in international marketing. Another success factor is a well thought-out and consistently implemented hygiene concept. This guarantees the safety of all team members throughout the entire production period.
We are pleased to be part of this project and would like to thank Schüco for their trust and the great cooperation!
Project scope: camera, lighting, sound and media technology incl. streaming, sequence direction, teaser creation, graphic work (belly bands & logos), postproduction and editing.
