MAN Truck & Bus - IAA

MAN Truck & Bus AG - IAA Hanover

At the world's largest commercial vehicle trade fair, MAN Truck & Bus AG relies on the emotional impact of LED walls. A kinetically mobile, two-part LED wall serves as a captivating show backdrop for product presentations. Captivating videos provide viewers with a lively foretaste. Then the mobile LED wall splits and literally puts the world premiere in the best light.

An unbelievably strong appearance that remains in the memory for a long time. During the trade fair, the large LED wall attracts all eyes. With a width of 21 metres and a height of almost 6 metres, it stands out even from afar. This automatically turns the MAN Truck & Bus AG stand into an exclusive visitor magnet. Thanks to the ICT InspireLED modules with a pixel pitch of 3.6 mm, the emotions of the image videos also come across perfectly from close up.

Project details

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